Breast Augmentation Gift Vouchers

Breast augmentation is one of the cosmetic surgery procedures that patients continue to request during the holiday months. After the operation, there is minimal downtime because patients can immediately move around in public since there is no visible bruising or swelling. The areas which may have postoperative bruising or swelling are easily hidden by the patient’s clothing, unlike in facial cosmetic surgeries like rhinoplasty (noselift), eyelid surgery and facelifts where the black and blue discoloration is there for everyone to see.

The demand for breast augmentation has even prompted some private clinics to start offering cosmetic surgery gift vouchers. The Reuters news agency released an article on November 4, 2004 which was entitled “Bigger breasts under the X-mas tree?”. This article features the sale of cosmetic surgery gift vouchers by Transform, one of Britain’s biggest commercial cosmetic surgery groups. The value of the vouchers range from 50 to 1,000 pounds and are mostly used for non-surgical procedures such as Botox and skin peels.

According to a spokeswoman for Transform, hundreds of vouchers have been sold and “most patients had already expressed an interest in plastic surgery before receiving a voucher… and were not offended by the gift”.

However, the concept of gift vouchers for cosmetic surgery has its detractors. There is concern that cosmetic surgery is being trivialized as an ordinary commodity like shoes and clothing, and that this may lead to complacency in patient care.

Some words of caution are in order for those who are thinking about giving cosmetic surgery gift vouchers. One of the most important prerequisites that a plastic surgeon must do is to determine whether a patient's expectations are realistic. Even the best results from cosmetic surgery will not guarantee satisfaction if expectations are not met, such as expecting that a philandering husband will leave his mistress and move back home.

There is also the possibility that gift vouchers for cosmetic surgery may be given to those who really do not feel the need for any kind of facial or body make-over. This kind of "gift" may even be insulting to those who don't want cosmetic surgery. Having cosmetic surgery is a personal choice and must not be dictated by others such as one's spouse or parents.

Please feel free to email Dr. Lasa if you have any questions.

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